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Rethinking Cities Ltd.


8 Breaths
An engaging and thought-provoking walking tour of Oxford brings tools for individuals to use to improve air quality ...MORE

5 10 20 .... 2017 is an Anniversary year
5, 10, 20 .... 2017 is an Anniversary year for Rethinking Cities & the Museum of Walking ...MORE



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Behaviour Change

Global climate change is prevalent in the news and it is becoming increasingly more evident that our current lifestyle is no longer sustainable. Just how can individuals and organisations make changes that will contribute to reducing their environmental impact, while diminishing inconvenience and reducing risk? We need to safe guard our personal wellbeing and take responsibility for our own health.

Rethinking Cities Ltd. can draw on a range of expertise and skills in personal behaviour and organisational change, to assist clients in facing these uncertain times. We have experience in advising clients in a variety of areas, and can draw on specialist assistance in:

  • Affordable doorstep collection of household waste
  • Education in waste minimisation: reduce, reuse, recycle, rethink
  • Greening the leisure and tourism industry, including procurement and energy efficiency
  • Greening the workplace
  • M otivational interviewing
  • Rediscovering local neighbourhoods by cycle or on foot
  • Travel awareness: community, school and workplace travel plans

We would welcome the opportunity to discuss how Rethinking Cities Ltd. can advise your organisation on effective strategies to change existing behaviours.

Below are details of projects with which Rethinking Cities have been involved.

Walking routes for Children's Centres

Greenwich Healthy Living Service Logo

Image: Greenwich Healthy Living Service Logo

Devising and risk assessing circular walking routes for 23 children's centres in the Royal Borough of Greenwich within 10 days!

Client: Greenwich Healthy Living Service / NHS Greenwich

Routes to Active Travel

Devising and risk assessing walking and cycling routes across the Royal Borough of Greenwich. 2 circular routes for each of 56 GP surgeries and 20 leisure routes. PLUS 23 cycle routes. Completed within 3 weeks.

Client: Greenwich Healthy Living Service / NHS Greenwich

Walking away from diabetes

Walk route diagram

Image: Walk route diagram

Devising circular walking routes for participants in a Glucose Immune Tolerance activity programme in Welling

Client: Bexley Care Trust

Footprints for health

Peabody logo

Image: Peabody logo

Supporting Performance Management of Staff on behalf of one of London's largest Housing Associations - promoting walking at work and the identification of local workplace health assets

Client: Peabody

Promoting Walking at Work 2


Face-2-face interviewing of staff to determine motivations and improve communication within the primary care trust. Extension of earlier contract to a further 6 health centres - developing local knowledge base and circular walking routes linking nearby destinations.

Client: NHS Lambeth
Download: Local knowledge base of destinations within walking distance (658KB)

Promoting Safer Active Travel

Lewisham Hospital Foundation Trust commissioned Rethinking Cities to develop appropriate communications to promote safer walking, jogging and cycling amongst hospital staff, visitors and contractors.

Client: Lewisham Hospital Foundation Trust
Working with: JAAssociates

Active Travel Needs Assessment

Conducting more than 150 face-to-face interviews with staff at health centres in Islington to determine their Active Needs. Carrying out an analysis of the data and making recommendations of initiatives to support Islington's Health Champions' Network.

Client: NHS Islington
Working with: JAAssociates

Dorset (Induction) Walkabout


Working with 3 schools in Shaftesbury, Dorset to develop a blueprint for schools, through which they promote walking in local neighbourhoods to families. To follow the project check

Client: Dorset LEA Extended Services

Get Up, Get Out, Get Walking for staff

An innovative walking initiative in which staff at local health centres share knowledge of their local neighbourhood to develop circular walking routes to link local destinations.

Client: NHS Lewisham
Working with: Jenny Budd, Lewisham Healthy Walks Coordinator
Download: Sample circular walk from the Kaleidoscope Centre (575KB)

Promoting Walking at Work

Action research and User engagement. Creating resources for Workplace health and promoting physical activity and active travel to Primary Care staff.

Client: NHS Lambeth
Download: Sample introductory piece to walking at Lower Marsh (962KB)

Developing strategy for promoting walking


Rethinking Cities undertook research of health and local authorities to assist the The Ramblers devise a new strategy for promoting walking

Client: The Ramblers

Travel Champion Training


Working with JA Associates, Rethinking Cities has developed Travel Champion training for staff at NHS hospitals on behalf of Transport for London.

Client: Transport for London
Working with: JAAssociates

Get Walking Keep Walking East and South London

Rethinking Cities has recently completed research in the London boroughs of Hackney, Lewisham and Tower Hamlets on behalf of the Ramblers' Association, to situate the roll out of the BIG lottery funded Get Walking Keep Walking initiative.

Client: Ramblers Association

i move London NHS

Working alongside Transport for London's Travel Awareness Campaign, Rethinking Cities Ltd. and JA Associates are supporting four London NHS Trusts to develop sustained communication and marketing strategies to change the travel behaviour of their staff and visitors.

Client: Transport for London
Working with: Working with JA Associates.

99% perspiration - breeding a successful community walking for health initiative

Research into walking for health initiatives and the role of volunteer community champions.

Working with: Pam Rouquette

good going effective communication of travel awareness to a hospital workforce


Researching an effective communication strategy; reviewing successful workforce behaviour change campaigns in hospital. Face to face and telephone interviews were undertaken at seven London hospitals with a range of health professionals and ancillary staff. To complement the research Rethinking Cities Ltd facilitated a roundtable discussion with senior executives.

Client: Transport for London
Working with: JA Associates (a marketing consultancy)

Walking the Way to Health


Providing specialist advice on e-learning for "harder to reach communities" for Natural England's Walking the Way to Health initiative

Client: Natural England
Working with: Dawn Vernon Associates, training consultants to Natural England's Walking the Way to Health initiative