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Rethinking Cities Ltd.


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Rethinking Cities Ltd. draws on more than 10 years of experience in the transport and travel sector, providing advice to businesses, households, local authorities and schools.

A key area of our work is in providing realistic advice on how to change ingrained travel behaviours. We understand the complex nature of travel choices taken by individuals and organisations, and have worked with many to develop travel plans that reduce their dependence on private car-borne journeys.

If you require advice on how to implement travel behaviour change and to effectively communicate such messages then please get in touch.

Below are details of projects with which Rethinking Cities have been involved.

Induction walkabout

Intervention for when employees change workplaces, they are provided with information regarding assets in the local area, through a walkabout or on cycles.

Working with:

Developed with Transport for London and working with NHS Employers in London.

Download: What it includes (45KB)

Walking routes for Children's Centres

Greenwich Healthy Living Service Logo

Image: Greenwich Healthy Living Service Logo

Devising and risk assessing circular walking routes for 23 children's centres in the Royal Borough of Greenwich within 10 days!

Client: Greenwich Healthy Living Service / NHS Greenwich

Routes to Active Travel

Devising and risk assessing walking and cycling routes across the Royal Borough of Greenwich. 2 circular routes for each of 56 GP surgeries and 20 leisure routes. PLUS 23 cycle routes. Completed within 3 weeks.

Client: Greenwich Healthy Living Service / NHS Greenwich

The Urban Gym

Walk and Ride in Camden

Image: Walk and Ride in Camden

Rethinking Cities was asked to provide a keynote to graduates in communications design at Central St Martins College of Art & Design on the perception of walking and cycling. Part of the London Borough of Camden's Urban Gym initiative.

Client: London Borough of Camden
Working with: Communication Design students at Central Saint Martins College of Art and Design

Promoting Walking at Work 2


Face-2-face interviewing of staff to determine motivations and improve communication within the primary care trust. Extension of earlier contract to a further 6 health centres - developing local knowledge base and circular walking routes linking nearby destinations.

Client: NHS Lambeth
Download: Local knowledge base of destinations within walking distance (658KB)

Promoting Safer Active Travel

Lewisham Hospital Foundation Trust commissioned Rethinking Cities to develop appropriate communications to promote safer walking, jogging and cycling amongst hospital staff, visitors and contractors.

Client: Lewisham Hospital Foundation Trust
Working with: JAAssociates

Active Travel Needs Assessment

Conducting more than 150 face-to-face interviews with staff at health centres in Islington to determine their Active Needs. Carrying out an analysis of the data and making recommendations of initiatives to support Islington's Health Champions' Network.

Client: NHS Islington
Working with: JAAssociates

Transport Policy Research


A review of current transport policy and how it impinges on children and young people. Identifying the key contacts and points at which Play England could develop its role as a lobby for children and young people.

Client: Play England
Working with: Rob Wheway

Dorset (Induction) Walkabout


Working with 3 schools in Shaftesbury, Dorset to develop a blueprint for schools, through which they promote walking in local neighbourhoods to families. To follow the project check

Client: Dorset LEA Extended Services

Get Up, Get Out, Get Walking for staff

An innovative walking initiative in which staff at local health centres share knowledge of their local neighbourhood to develop circular walking routes to link local destinations.

Client: NHS Lewisham
Working with: Jenny Budd, Lewisham Healthy Walks Coordinator
Download: Sample circular walk from the Kaleidoscope Centre (575KB)

Promoting Walking at Work

Action research and User engagement. Creating resources for Workplace health and promoting physical activity and active travel to Primary Care staff.

Client: NHS Lambeth
Download: Sample introductory piece to walking at Lower Marsh (962KB)

Travel Champion Training


Working with JA Associates, Rethinking Cities has developed Travel Champion training for staff at NHS hospitals on behalf of Transport for London.

Client: Transport for London
Working with: JAAssociates

Get Walking Keep Walking East and South London

Rethinking Cities has recently completed research in the London boroughs of Hackney, Lewisham and Tower Hamlets on behalf of the Ramblers' Association, to situate the roll out of the BIG lottery funded Get Walking Keep Walking initiative.

Client: Ramblers Association

i move London NHS

Working alongside Transport for London's Travel Awareness Campaign, Rethinking Cities Ltd. and JA Associates are supporting four London NHS Trusts to develop sustained communication and marketing strategies to change the travel behaviour of their staff and visitors.

Client: Transport for London
Working with: Working with JA Associates.

good going effective communication of travel awareness to a hospital workforce


Researching an effective communication strategy; reviewing successful workforce behaviour change campaigns in hospital. Face to face and telephone interviews were undertaken at seven London hospitals with a range of health professionals and ancillary staff. To complement the research Rethinking Cities Ltd facilitated a roundtable discussion with senior executives.

Client: Transport for London
Working with: JA Associates (a marketing consultancy)

Vision strategy and signposting framework

Research to devise a vision strategy and signposting framework for the South West Regional School Travel Adviser (Department for Education and Skills). A supplementary task was to review existing educational resources that included a spatial dimension, and to determine which of these could be delivered through an on-line portal.

Client: Department for Education and Skills / Somerset County Council